ANTI: Curiosity, Interference, and Redefining Norwegian Brands.

ANTI: Curiosity, Interference, and Redefining Norwegian Brands.

ANTI

ANTI: Curiosity, Interference, and Redefining Norwegian Brands.

ANTI (or A New Type of Interference, to give them their full title) specialise in making a bold impact. When Localfolk came calling for a conversation at their Trondheim office, the two co-founders - Robert Dalen and Stian Ward Bugten - are impeccably suited, sitting side by side in what appears to be the lair of a James Bond villain, softly backlit by a golden glow bouncing off a vast rough-hewn rockface.

They’re quick to tell me that their Trondheim headquarters is located in Dora II, an unfinished subterranean German U-boat bunker. “During the occupation of Norway during World War II, an ambitious scheme was set out to turn Trondheim into New Trondheim (Neu Drontheim),  the northernmost cultural capital and naval base”, Stian informs me. As far as memorable first impressions go, ANTI have most definitely made their mark.

The firm’s ability to create ripples of excitement, which grow into waves of disruption, extends far beyond their choice of interiors. Over the past decade, ANTI have become the firm to go to when it comes to audacious, groundbreaking, and seamlessly beautiful design idioms. As Stian explains, “we have a very diverse portfolio, featuring massive institutions in finance and telecommunications, cultural institutions, hospitality, museums, libraries, right down to the startups. We know the value that we can bring through communications and branding, and that’s part of what brings these clients to our door”.

Diversity is clearly the key word when it comes to ANTI’s clients. When asked whether they could describe the typical type of company that calls upon them for their branding and design services, they respond with one word:

“No.”

Despite the partners’ internationalist leanings and cosmopolitan background (Stian studied in London before being snapped up by advertising giant Leo Burnett in New York, and Robert boasts a similarly impressive globe-trotting resume), the city of Trondheim somehow retained its pull. Eventually, they returned home to a far more dynamised local scene than they’d ever remembered.

“I originally studied photography”, Robert tells me. “I was always fascinated by the power of visual communication. However, photography seemed too stressful, so I went on to become an art director with no formal qualifications, before being invited by a friend in Bergen to launch ANTI. From there, things moved quickly – I sold everything, moved to Bergen, and after seven years I began hearing about the excitement in Trondheim. I never thought I’d come back to Trondheim. When I was growing up, nothing happened here!”

They’re quick to tell me that their Trondheim headquarters is located in Dora II, an unfinished subterranean German U-boat bunker. “During the occupation of Norway during World War II, an ambitious scheme was set out to turn Trondheim into New Trondheim (Neu Drontheim),  the northernmost cultural capital and naval base”, Stian informs me. As far as memorable first impressions go, ANTI have most definitely made their mark.

The firm’s ability to create ripples of excitement, which grow into waves of disruption, extends far beyond their choice of interiors. Over the past decade, ANTI have become the firm to go to when it comes to audacious, groundbreaking, and seamlessly beautiful design idioms. As Stian explains, “we have a very diverse portfolio, featuring massive institutions in finance and telecommunications, cultural institutions, hospitality, museums, libraries, right down to the startups. We know the value that we can bring through communications and branding, and that’s part of what brings these clients to our door”.

Diversity is clearly the key word when it comes to ANTI’s clients. When asked whether they could describe the typical type of company that calls upon them for their branding and design services, they respond with one word:

“No.”

Despite the partners’ internationalist leanings and cosmopolitan background (Stian studied in London before being snapped up by advertising giant Leo Burnett in New York, and Robert boasts a similarly impressive globe-trotting resume), the city of Trondheim somehow retained its pull. Eventually, they returned home to a far more dynamised local scene than they’d ever remembered.

“I originally studied photography”, Robert tells me. “I was always fascinated by the power of visual communication. However, photography seemed too stressful, so I went on to become an art director with no formal qualifications, before being invited by a friend in Bergen to launch ANTI. From there, things moved quickly – I sold everything, moved to Bergen, and after seven years I began hearing about the excitement in Trondheim. I never thought I’d come back to Trondheim. When I was growing up, nothing happened here!”

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